Kerouš Agri launches as the dedicated Zoomlion agricultural division for the Czech Republic, Slovakia, and the wider Central European market — built on a proven construction distribution network, anchored by a manufacturing ecosystem in Pelhřimov.
We're not asking Zoomlion to bet on a startup. We're proposing the next chapter of a partnership that is already #1 in its category in the Czech market.
Kerouš has been building a heavy machinery business across the Czech Republic and Slovakia for decades. Today, Zoomlion is the #1 brand in our fleet — a partnership that has scaled to hundreds of machines and a fully owned service network. Every metric on this page is operational reality, not roadmap.
To launch the agricultural line, Kerouš is opening two new dedicated facilities — adding to the existing 14-branch network. From showroom to soil — a complete customer journey on one site, no other Czech ag dealer can match.
European hub for receiving, PDI, EU configuration, and assembly. Direct motorway access to 15+ countries. 17,800 m² of operational space across multiple facilities.
Commercial showroom and client-facing presence with 8,000 m² of built-up area. Built for sales meetings, product demonstrations, and dealer events with Bohemia farms and Central European clients.
Real estate is only half the equation. Kerouš provides the full operational support needed for a successful Zoomlion Agri launch — at both CR Park and Jesenice.
Adjacent to CR Park, Kerouš operates a dedicated testing ground — a purpose-built track surrounded by working agricultural land where customers put Zoomlion machines through real-world conditions before they buy. The result is a complete customer journey on one site: showroom → assessment → field test → sale.
Selling agricultural machinery requires a different team than construction. Kerouš is building a dedicated agricultural unit — staffed from within and externally — combining decades of construction-machinery experience with new ag specialization.
Specialists who speak the language of Czech and Slovak farmers — crop cycles, subsidies, financing.
Mobile service teams trained on Zoomlion ag machines — uptime guaranteed during harvest.
CR Park warehouse-backed parts distribution — same-day dispatch across Central Europe.
Specialists handling SZIF / PGRLF documentation, EU programs, and financing partnerships.
Two engines, working together: a brand-building capability already proven on the construction side, and direct access to the Czech subsidy system that determines what farmers can actually buy.
The same engine that built Zoomlion's construction reputation in the Czech market is ready to launch the agricultural line — to farmers, dealers, and the trade press.
Most Czech ag machine purchases are cofinanced through SZIF and PGRLF. To qualify, a model must appear on the official eligibility list. Without this access, Zoomlion's agricultural line would be effectively invisible to most Czech farmers.
Distribution alone is logistics. Distribution plus a manufacturing ecosystem at our doorstep — plus institutional credibility — is market traction.
Agrostroj Pelhřimov supplies components to the world's leading agricultural machinery brands. Their factory sits 10 km from CR Park and Kerouš HQ — proximity that no other European Zoomlion partner can offer.
Kerouš and Zoomlion flew to China together with the Czech Chamber of Agriculture — institutional endorsement at the highest level of Czech ag policy. No other Zoomlion partner in Europe carries this kind of relationship.
The foundation is in place. The plan is ready to execute. The ecosystem is connected. Now it's time to make Zoomlion the agricultural machinery brand of choice in Central Europe.